Yes, we know it is hard to keep up with recent fashion trends and changes, not to mention new and upcoming brands. Christmas and the New Year’s period was full of sparkles, glitter and sequins and as we enter this new decade, we want to feel fresh and rejuvenated. And when is the best time to reconsider our wardrobe choices if not at the beginning of the year?
Social Media is prone to discovering new fashion brands every day and influencer endorsement is getting out of hand. Let's be honest, it's impossible to keep up with all the content coming out every day. So how do you know which brands are worth checking, which brands are authentic, and which brands will make an impact on fashion this year? We will leave it up to your conscience and your shopping habits.
Let us share with you OUR TOP 5 emerging brands worth keeping your eye on this year:
An independent fashion brand created in 2018 by an Indian designer - Mrs Anshu. Prior to creating AMPOUR, Mrs Anshu for more than 2 decades has worked with brands such as Galeries Lafayette and Max Mara Group. AMPOUR is known for it's 3 main collections which are inspired by Mrs Anshu's vibrant upbringing in India: Hand Beaded, Upcycled Silk and Evening Wear.
Nanushka was established by Sandra Sandor, a fashion designer from Budapest. Sandra has been surrounded by fashion from an early age as her mother has founded one of the first children's wear businesses in Hungary. Nanushka is known for its effortless femininity and East-meets-West feel.
With Jean is an Australian label created in 2017 by 2 friends. The brand is inspired by "sun-soaked cobbles of the south of France, with white lace, Prarie crop tops and lightweight sundresses featuring heavily." Natural and pastel colours dominate throughout the collection.
Designer Sue Jung is a trained men's wear designer who plays with gender stereotypes. Her signature is bold and basic oversized outwear inspired by menswear. The whole collection is minimal, clean and basic.
Under the creative direction of former editor and stylist Mayte Allende, the brand brings forth a mix of '80s and '90s silhouettes and is known for distinctive details such as sculpted waists and strategic draping.
Let us know what do you think of our emerging fashion brands? We mixed and matched our favourite brands. Would you add any other brand to this list?